For this unit, we formed groups to conceptualise a brand and market their product offering, focusing heavily on digital marketing touchpoints.
We created sleepwell, an eye mask brand differentiated by the incorporation of olfactory elements that aim to make sleep easier.
My contribution involved research and design. I was in charge of brand assets, and includes the creation the logo, typography, colours, and other visual elements. I also created our report, website, packaging.
sleepwell Homepage. Designed by Justin Quirona.
sleepwell Checkout Page. Designed by Justin Quirona.
The website design was heavily inspired by SKIMS, I wished to emulate their simple yet appealing design language, utilising simple images, icons, with succinct and minimal text.